your accident lawyer — A Redesign for Arizona’s Leading Personal Injury Attorneys
A high-conversion website redesign for a Super Lawyers-recognized personal injury firm — built to turn injured Arizonans into free consultation requests, fast.
project intro
Warnock MacKinlay Law is a Phoenix-based personal injury firm with 100+ years of combined experience, a 99%+ client success rate, and over $500 million recovered across Arizona.
Recognized by Super Lawyers, Top 100 National Trial Lawyers, and rated 4.9 stars from 600+ Google reviews, they needed a website that converts at the same level they perform in the courtroom.
project intro
Warnock MacKinlay Law is a Phoenix-based personal injury firm with 100+ years of combined experience, a 99%+ client success rate, and over $500 million recovered across Arizona.
Recognized by Super Lawyers, Top 100 National Trial Lawyers, and rated 4.9 stars from 600+ Google reviews, they needed a website that converts at the same level they perform in the courtroom.
PROBLEM
Warnock MacKinlay needed a website that could turn a panicked accident victim into a free consultation request within seconds — leading with their awards and results, surfacing the right practice area instantly, and removing every barrier between an injured person and a phone call.
CHALLENGES
Personal injury clients search in acute stress — often on a phone, immediately after an accident. The site had to load fast, communicate credibility in seconds, and present 12+ practice areas without overwhelming a visitor who just needs to know: can you help me, and can I afford it?
OUR SOLUTION
We led with the firm’s $500M+ track record and award credentials, structured practice areas for fast self-identification, and embedded no-win no-fee messaging and free consultation CTAs at every key touchpoint — designed to convert on the first visit, on any device.
Design Process
Discovery & Research
We analyzed how personal injury victims search for attorneys in Arizona — by accident type, urgency, and geography. Warnock MacKinlay’s 12+ practice areas, bilingual client base, and contingency-fee model shaped a content strategy built around removing hesitation.
Design & Prototyping
High-fidelity layouts were built to lead with social proof — awards, case results, and client reviews — before surfacing practice areas and consultation pathways. A bold, confident visual system signals the firm’s record without requiring visitors to read deeply.
Testing & Review
We tested core flows from landing on a practice area to requesting a free consultation — across mobile and desktop. Click-to-call placement and form friction were the primary focus, given that most accident victims reach out via smartphone within hours of an incident.
Refinement & Launch
Final refinements tightened conversion pathways and ensured the Spanish-language audience was served cleanly — producing a site that performs for both English and Spanish-speaking clients across the Phoenix metro area.
Design System & Style Guide
Bold, High-Trust Visual System: A confident color palette and typography hierarchy applied consistently across practice area pages, case result cards, and attorney profiles — built to signal authority and convert skeptical visitors.
Reusable Components: Practice area cards, case result modules, attorney bios, and free consultation CTAs built as modular components — enabling fast, consistent updates as the firm’s services evolve.
Scalable Architecture: A component-driven design system supports Warnock MacKinlay’s growing practice area roster and bilingual site structure without visual inconsistency.
Clean Developer Handoff: Fully documented assets, component specs, and interaction notes delivered for an accurate, on-spec build from design to live site.
Primary
Hex: BA873C
Secondary
Hex: 231F20
Tertiary
Hex: 6B6258
Accent
Hex: 1C5D6B
CTA
Hex: E4C988
Gray
Hex: 8E8E93
Visual Identity & Presentation
A bold, results-forward visual identity built for a firm with $500M+ recovered and Super Lawyers recognition — designed to communicate strength, credibility, and approachability to clients who need to act quickly.
Client Experience & User Journey
Warnock MacKinlay’s clients arrive in stress — injured, confused, and often unsure whether they can afford an attorney. The site answers both questions within seconds: we handle your type of case, and you pay nothing unless we win.
Practice area pages are structured to validate the visitor’s situation quickly, present the firm’s relevant case results, and deliver a clear, low-friction path to a free consultation — by phone, form, or chat.
From the first Google search to the first phone call, every interaction is engineered to reduce delay — because for a personal injury client, hours matter.
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
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FAQ
Frequently Asked Questions
What does Caseway Partners do?
Caseway Partners is a USA law firm marketing agency. We provide website design, SEO, branding, paid advertising, reputation management, and lead management exclusively to US law firms.
Which practice areas do you work with?
We work exclusively with US law firms across personal injury, criminal defense, immigration, divorce and family law, and commercial litigation.
How much does law firm marketing cost?
Our retainers start at $2,500 per month. Pricing is published transparently on our pricing page with fixed fees per service — no hourly billing, no hidden costs.
Where is Caseway Partners based?
We are a USA-based marketing agency serving law firms across the United States. Every engagement is senior-led with direct access to the team running your account.
How do I get started with Caseway Partners?
Book a free 30-minute discovery call via the link on our contact page. We review your site, discuss your goals, and give a straight read on fit, scope, and price.
How many law firms has Caseway Partners worked with?
We have partnered with 94+ US law firms and tracked over $38M in client revenue. Our founding team has over 40 years of combined legal-marketing experience.
Do you guarantee rankings or a specific number of leads?
No ethical agency can guarantee rankings, and bar rules prevent misleading performance claims. We report on organic enquiries, tracked rankings, and CRM-attributed instructions.
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