Personal injury is the most expensive practice area to advertise in Tampa Bay. A competitive click costs $125, which is also what a missed call costs you. Our retainer is $2,500 a month, month to month, and the numbers behind that decision are published below.
Results & Gain
Get Results & Gain an Edge For Your personal injury
An injury firm's edge is rarely the advertising. It is answering the call, having a page for the case type, and knowing which of the two is failing. We measure all three before we spend anything.
So the first month buys you no extra traffic at all. We fix what the traffic would land on, then open the tap — because at $125 a click, sending more people into a broken intake is the expensive option.
Marketing costs in Tampa Bay
Cost of personal injury marketing in Tampa Bay
All figures are measured and sourced. If a number is unavailable, it states so instead of estimating.
| Stage | Cost | Measured | Source |
|---|---|---|---|
| One competitive click | $125.00 | August 2026 | Google Ads, Tampa–St. Petersburg |
| One missed call | $125.00 | August 2026 | Equal to the click already paid for |
| Click — “legal intake services” | $516.13 | August 2026 | Google Ads, US average |
| Click — “legal answering service” | $393.51 | August 2026 | Google Ads, US · 480 searches/mo |
| Cost per qualified lead | — | — | Requires your own conversion data |
| Cost per signed matter | — | — | Requires your own intake data |
These numbers don’t tell you much. Cost per click isn’t cost per case, and nothing predicts your firm’s earnings. Florida Bar Rule 4-7.13 prevents framing it that way, and the math doesn’t support it.
personal injury marketing
Set Your personal injury marketing Apart
Three channels bring an injury firm work, and most firms lean on one. The mix matters more than the spend: each fails differently, and each needs a different thing from your marketing.
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Lead Generation
Paid search and local presence aimed at the case types you actually want. At $125 a click the targeting is the entire margin, not a detail.
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Word of Mouth
Referrals and reviews compound where advertising never does. We build the ask into your matter close and keep every word inside Rule 4-7.
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Advertising
Brand work that makes the other two cheaper. The slowest of the three, and the one firms cut first — which is why they keep paying full price.
What you receive
Personal injury marketing Receive and not Include
What you receive
- Practice-area pages for each injury type you take
- Local presence work across Hillsborough, Pinellas and Pasco
- Call tracking on every channel, so a missed call is visible
- Spanish pages where the case type warrants them
- Florida Bar Rule 4-7 review of everything published
- A monthly call with the partner doing the work
- Full account access in your name from day one
What this does not include
- We do not answer your phone or staff your intake
- We do not buy or place lead-generation listings
- We do not write case results, verdicts or settlement figures
- We do not promise a ranking, a call volume or a case
- We do not price anything as a share of a recovery
- We do not take another injury firm in the same county.
- We do not answer your phone or staff your intake
How We Work
How the First Ninety days Run
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Audit
The site, the analytics, the ad history and where calls are being lost.
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Intake first
Tracking before traffic, so the $125 clicks you already buy stop leaking.
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Build
Injury-type pages and county-level presence, one page a month.
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Report
A written note each month: what we did and what it changed.
How the first ninety days run
Develop Your Online Reputation to Build Trust & Credibility
Injury clients read reviews before they read anything else on your site, and they read the replies just as closely. We set the ask up at matter close and keep every word inside Rule 4-7.13.
Let's optimize
your practice experience
A 30-minute confidential strategy call. No deck, no slide show — a straight conversation with a senior strategist.
What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
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Reviews
Highly rated across multiple platforms
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5
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4.7
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4.9
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
Contact
Look as good as
your results?
Book a 30-minute call. We'll review your site and show you where the wins are — no obligation.
Joydeb Bishbhas
COO & Co-founder
FAQ
Frequently Asked Questions
Why do you fix intake before marketing?
Because a click in this practice area costs about $125, and a call that reaches voicemail wastes the whole of it. Sending more traffic into a system that drops calls increases the amount you lose. It is the one sequence we will not change, even if you ask.
Do you work on a percentage of recovery?
No. Florida Bar Ethics Opinion 18-1 treats a marketing charge calculated as a share of a lawyer’s fee as generally impermissible. Our price is a flat monthly figure, published, and it does not change with what your cases are worth.
Will you take a competing firm in my county?
No. One injury firm per county, and it is written into the contract. Hillsborough, Pinellas and Pasco count separately, so a firm in Tampa does not block one in Clearwater.
Is Spanish worth it for an injury practice?
In Tampa Bay, usually yes for auto and premises work. We check the search data for your own case types before recommending it, and a Spanish page is written in Spanish rather than translated.
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