Search & Social Advertising
Search & Social Advertising for USA Law Firms
Paid campaigns that bring qualified enquiries — not just clicks
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Cost per Instruction, Not per Click
Anyone can drive clicks. We optimise for the metric that pays your fee-earners — the cost per instructed matter — by feeding CRM outcomes back into every campaign.
- CRM Conversion Import
- Match-Type Discipline
- Lead Quality Scoring
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Built for SRA-Regulated Advertising
Every ad, landing page and form is reviewed against SRA Transparency Rules, ASA guidance and Meta's Special Ad Category constraints for employment and housing matters.
- SRA-Reviewed Copy
- ASA Compliance
- Special Ad Category
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Right Platform for Each Practice Area
Google Ads for high-intent enquiries. LinkedIn for commercial and employment work. Meta for family and consumer matters. We start where the enquiries are — not on every channel at once.
- Google Ads (Search)
- LinkedIn Ads
- Meta (FB & Instagram)
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Landing Pages That Convert
Ads are only half the equation. Every campaign ships with a dedicated, WCAG 2.2 AA landing page and a USA GDPR-compliant enquiry form — no repurposed homepage, no leaks.
- Dedicated Landing Pages
- GA4 & GTM Tracking
- USA GDPR-Compliant Forms
Our Delivery Process
From audit to live campaigns in
4 focused weeks
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Week 1
Audit & Strategy
We audit your current ad accounts, analytics and CRM enquiry data, then benchmark against three to five direct competitors in your practice area. The output: a channel plan, budget split, and target cost per enquiry.
Tasks Involved
- Ad Account Audit
- Competitor Benchmarking
- Practice-Area Research
- Channel Plan
- Budget Split
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Week 2
Campaign & Creative Build
We build the campaigns end-to-end — keyword research, ad copy variants, LinkedIn audiences, Meta creative — then produce the landing pages and wire up GA4, GTM and CRM conversion tracking.
Work Involved
- Keyword Research
- Ad Copy Variants
- Creative Production
- Landing Pages
- Conversion Tracking
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Week 3
Launch & Learn
Campaigns go live with tight geo, negative-keyword and audience controls. We monitor daily for the first fortnight — pausing waste, reallocating budget, and refining ad copy against early performance data.
Tasks Involved
- Campaign Launch
- Daily Monitoring
- Negative Keywords
- Budget Reallocation
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Week 4
Optimise & Report
First full performance report with cost per enquiry, lead quality breakdown and CRM-attributed instructions. Recommendations for month two are agreed with your partners before month one closes.
Tasks Involved
- Performance Report
- Lead Quality Review
- CRM Attribution
- Month 2 Plan
What We Offer
A complete paid advertising service — built for legal practices
From single practice-area campaigns to always-on multi-channel programmes, we run paid search and social for regulated USA firms — with the compliance, tracking and CRM integration this sector actually needs.
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Fee-earner time, protected
We handle strategy, build, creative, tracking and reporting. Your partners approve and see the numbers — they don't manage ad platforms.
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Senior specialist, not a rotating team
You work with a senior paid-media specialist who owns your account end-to-end. No junior handovers, no dropped context.
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We only run ads for law
Every account we manage is a USA law firm. We know the platform restrictions, compliance rules, and metrics that matter.
What we stand for
What makes our approach
different for USA law firms
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Cost per Instruction Focus
We tie ad spend to actual instructed matters via CRM conversion import — not vanity metrics like clicks, impressions or leads that never convert.
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Specialist Legal Practice
We run paid campaigns only for USA law firms. We know Google's legal restrictions, Meta's Special Ad Categories, and what convinces a USA client to enquire.
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Transparent Reporting
Direct account access, monthly reports in plain English, and a monthly call with your partners. You always know what's working and where your budget went.
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Compliance First
Every ad, landing page and form is checked against SRA Transparency Rules, ASA guidance and USA GDPR — before it goes live, not after a complaint.
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Landing Pages Included
Practice-area landing pages, tracking and enquiry forms are built and iterated as part of the service — never a separate charge, never left to your dev team.
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No Long Retainers
Month-to-month after the first 90 days. We keep your account because it's working — not because you signed a 12-month contract.
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01
Google Ads Management
Search campaigns for high-intent enquiries — from 'divorce solicitor London' to 'commercial litigation Manchester'. Keyword research, ad copy, extensions and daily bid management.
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02
LinkedIn Ads for Commercial Practice
Precision B2B campaigns for commercial, corporate, employment and M&A work — targeting in-house counsel, HRDs and finance directors by role, sector and firm size.
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03
Meta (Facebook & Instagram) Ads
Consumer-facing campaigns for family, personal injury, wills and probate — including Special Ad Category compliance for employment and housing matters.
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04
Landing Pages & Conversion Design
Dedicated practice-area landing pages built for the campaign — headline, proof, form and mobile-first structure — with GA4 events and CRM handoff wired in.
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05
Tracking, Attribution & CRM Integration
GA4, Google Tag Manager, server-side tracking, and offline conversion import from Clio, LEAP, Actionstep or your existing CRM — so ad spend ties back to real instructions.
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06
Monthly Reporting & Strategy Reviews
Plain-English monthly reports, a live dashboard, and a quarterly strategy review with your partners — covering cost per enquiry, lead quality, and CRM-attributed revenue.
Sectors We Serve
Practice areas we specialise in
We run paid search and social campaigns for regulated USA law firms across the practice areas where clear targeting, compliant creative and clean enquiry flows matter most — from high-street practices to specialist chambers.
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Family Law
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Commercial Litigation
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Property & Conveyancing
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Employment Law
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Personal Injury
Let's optimize
your practice experience
A 30-minute confidential strategy call. No deck, no slide show — a straight conversation with a senior strategist.
What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
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Reviews
Highly rated across multiple platforms
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5
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4.7
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4.9
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
Contact
Look as good as
your results?
Book a 30-minute call. We'll review your site and show you where the wins are — no obligation.
Joydeb Bishbhas
COO & Co-founder
FAQ
Frequently Asked Questions
What does Caseway Partners do?
Caseway Partners is a USA law firm marketing agency. We provide website design, SEO, branding, paid advertising, reputation management, and lead management exclusively to US law firms.
Which practice areas do you work with?
We work exclusively with US law firms across personal injury, criminal defense, immigration, divorce and family law, and commercial litigation.
How much does law firm marketing cost?
Our retainers start at $2,500 per month. Pricing is published transparently on our pricing page with fixed fees per service — no hourly billing, no hidden costs.
Where is Caseway Partners based?
We are a USA-based marketing agency serving law firms across the United States. Every engagement is senior-led with direct access to the team running your account.
How do I get started with Caseway Partners?
Book a free 30-minute discovery call via the link on our contact page. We review your site, discuss your goals, and give a straight read on fit, scope, and price.
How many law firms has Caseway Partners worked with?
We have partnered with 94+ US law firms and tracked over $38M in client revenue. Our founding team has over 40 years of combined legal-marketing experience.
Do you guarantee rankings or a specific number of leads?
No ethical agency can guarantee rankings, and bar rules prevent misleading performance claims. We report on organic enquiries, tracked rankings, and CRM-attributed instructions.
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