Reactivation Campaigns
Why Caseway for Lead Reactivation
Turn Dormant Enquiries Into Signed Instructions
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Compliance-First Outreach
Every list, sequence and touchpoint is built to sit inside USA GDPR, PECR and SRA advertising rules — so reactivation grows revenue without inviting an ICO complaint.
- PECR-Safe
- Soft Opt-In
- SRA-Aware
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Intent-Led Segmentation
We split your dormant pool by matter type, enquiry age, source and prior response so the right message reaches the right former enquirer at the right moment.
- Matter-Type Splits
- Recency Scoring
- Source Attribution
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Multi-Channel Sequences
Email, SMS, retargeting and callback windows work together — because a single email rarely brings a two-year-old conveyancing enquiry back to instruction.
- Email Sequences
- SMS Nurture
- Retargeting
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Cost-Per-Instruction Reporting
We report on the number that matters to a partner: what a reactivated instruction costs you, matter by matter — not open rates and vanity metrics.
- CPI Reporting
- Matter Attribution
- Weekly Dashboards
Our Reactivation Process
From Cold List to Booked Consultations in 4 Weeks
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Week 1
Enquiry Audit & Consent Review
We ingest your dormant enquiries, past client list and CRM history, then audit lawful basis and PECR consent so every contact we approach can be approached legally.
Tasks Involved
- Data Ingest
- Consent & Lawful Basis Audit
- Suppression List
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Week 2
Segmentation & Message Architecture
We split the reactivation pool by matter type, enquiry age and source, then draft the sequence architecture — subject lines, opening lines, CTAs and callback triggers.
Tasks Involved
- Matter-Type Segmentation
- Recency Scoring
- Message Map
- Copy Drafts
- SRA Compliance Review
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Week 3
Sequence Build & Warm-Up
Sequences are built in your email and SMS platforms, sending domains are warmed if needed, and callback rotas are agreed with your intake team so nothing lands on an empty inbox.
Tasks Involved
- Email Sequence Build
- SMS Setup
- Domain Warm-Up
- Intake Rota Alignment
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Week 4
Launch, Monitor & Optimise
We launch the programme in controlled batches, monitor deliverability and reply quality daily, and hand you a live dashboard showing booked consultations and cost per instruction.
Tasks Involved
- Phased Launch
- Reply Triage
- Live Dashboard
- Optimisation Sprint
What We Offer
Reactivation Built for Regulated Firms
Cold outreach programmes designed for law firms sit inside a stack most agencies don’t understand — SRA advertising rules, PECR consent, ICO enforcement risk. We built Caseway’s reactivation service around that stack, not around it.
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Right on the matter
Every campaign ties back to a commercial outcome your partners actually track — booked consultations and signed instructions, not opens and clicks.
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Close intake alignment
We work alongside your intake team so replies and callbacks land in a rota that can actually convert them — not an inbox that closes at 5pm.
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The compliance difference
Our copywriters and campaign managers work to SRA advertising standards and PECR consent rules from day one — not as a post-hoc legal review.
What sets us apart
Built for USA Law Firms, Not Repurposed for Them
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SRA-Aware Messaging
Copy that respects the SRA Code of Conduct on advertising — no misleading claims, no unverifiable outcomes, no comparison traps.
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PECR & GDPR Compliant Lists
Every dormant contact is checked for a valid lawful basis before we approach — soft opt-in for existing clients of similar services, explicit consent where required.
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Matter-Type Segmentation
A dormant conveyancing enquiry and a dormant employment enquiry deserve different messages, timings and callback windows. We segment accordingly.
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Cost-Per-Instruction Reporting
We report on the metric that decides whether reactivation earns its budget — the fully-loaded cost of each signed instruction it generates.
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USA Legal Copywriters
Sequences are written by copywriters who understand solicitor-client privilege, retainer language and the tone a USA partner will actually sign off.
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Firm-Side Data Ownership
Your list, your sequences, your data. Everything we build is exportable and stays with the firm — no vendor lock-in on your reactivation programme.
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01
Dormant Enquiry Audit
We map your dormant pool across the CRM, intake forms and old spreadsheets, then quantify the reactivation opportunity by matter type and enquiry age before any outreach begins.
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02
List Cleansing & Consent Refresh
Bounces, duplicates and unsubscribes are removed, lawful basis is verified per contact, and where consent has lapsed we run a compliant re-permission flow instead of assuming.
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03
Segmentation & Intent Scoring
Enquiries are split by matter type, source, recency and prior engagement, then scored on likely intent so your highest-value former enquirers get the most attention.
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Multi-Touch Email Sequences
Sequences of 4–7 emails per segment, written by USA legal copywriters, timed around when people actually re-open matters — not blasted on a fixed weekly schedule.
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SMS & Callback Nurture
SMS handles time-sensitive nudges within PECR limits; callback windows are handed to your intake team with context on the original matter so the call opens warm, not cold.
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Reporting & Attribution
A live dashboard shows consultations booked, instructions signed and cost per instruction by matter type — weekly review calls turn the numbers into the next sprint.
Practice Areas
Reactivation That Understands Your Practice
Reactivation is not one-size-fits-all across USA legal work. A dormant probate enquiry, a stalled conveyancing file and a two-year-old employment lead each need their own tone, timing and consent path. We tailor the programme to the practice area, not a generic template.
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Conveyancing
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Wills & Trusts
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Family & Divorce
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Employment Law
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Personal Injury
Let's optimize
your practice experience
A 30-minute confidential strategy call. No deck, no slide show — a straight conversation with a senior strategist.
What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
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Reviews
Highly rated across multiple platforms
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5
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4.7
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4.9
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
Contact
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COO & Co-founder
FAQ
Frequently Asked Questions
What does Caseway Partners do?
Caseway Partners is a USA law firm marketing agency. We provide website design, SEO, branding, paid advertising, reputation management, and lead management exclusively to US law firms.
Which practice areas do you work with?
We work exclusively with US law firms across personal injury, criminal defense, immigration, divorce and family law, and commercial litigation.
How much does law firm marketing cost?
Our retainers start at $2,500 per month. Pricing is published transparently on our pricing page with fixed fees per service — no hourly billing, no hidden costs.
Where is Caseway Partners based?
We are a USA-based marketing agency serving law firms across the United States. Every engagement is senior-led with direct access to the team running your account.
How do I get started with Caseway Partners?
Book a free 30-minute discovery call via the link on our contact page. We review your site, discuss your goals, and give a straight read on fit, scope, and price.
How many law firms has Caseway Partners worked with?
We have partnered with 94+ US law firms and tracked over $38M in client revenue. Our founding team has over 40 years of combined legal-marketing experience.
Do you guarantee rankings or a specific number of leads?
No ethical agency can guarantee rankings, and bar rules prevent misleading performance claims. We report on organic enquiries, tracked rankings, and CRM-attributed instructions.
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