Criminal defense has the fastest intake in law. A click costs $19.12, a fifth of what injury pays — but the call comes at 2am from a family member, and if it reaches voicemail the matter is gone by morning. This page publishes what we charge and what we do first.
Speed & Intake
Criminal Defense Marketing Lives Or Dies On Response Time
The defendant is rarely the caller. A spouse, a parent or a friend is ringing four firms inside twenty minutes from a courthouse corridor or a county jail lobby, and the firm that answers gets the retainer. None of the marketing matters if that call reaches a machine.
So intake comes first here, harder than in any other practice area we work in. We measure answer rate before we spend a dollar on traffic, and we will not run ads into a phone system that drops calls after hours.
Marketing costs in Tampa Bay
What criminal defense attorney marketing costs
All figures are measured and sourced. If a number is unavailable, it states so instead of estimating.
| Stage | Cost | Measured | Source |
|---|---|---|---|
| One click, “criminal defense attorney marketing” | $19.12 | August 2026 | Google Ads, US · 480 searches/mo |
| The same click, unanswered | $19.12 | August 2026 | Equal to the click already paid for |
| SEO retainer, Foundations | $2,500.00 | August 2026 | Published on our pricing page, month to month |
| Cost per qualified lead | — | — | Requires your own conversion data |
| Cost per signed matter | — | — | Requires your own intake data |
A cheap click is not a cheap matter. Defense clicks cost roughly a fifth of injury clicks and convert on a fraction of the timeline, so the binding constraint here is answer rate, not budget. Florida Bar Rule 4-7.13 still governs how any of it is described.
Criminal defense marketing
Set Your criminal defense marketing Apart
Three things decide whether a defense practice gets the 2am call. None of them are the advertisement.
-
Answered, always
After-hours cover, a real number, and call tracking on every channel — so a missed call shows up as a figure instead of a story.
-
Charge-level pages
DUI, drug possession, domestic violence and violent felony are four searches with four intents. One “Criminal Defense” page serves none of them.
-
County and courthouse
Hillsborough, Pinellas and Pasco each have their own bench, their own process and their own searchers. Local pages have to read as local.
What you receive
Criminal defense marketing Receive and not Include
What you receive
- A page for each charge type you take
- County presence across Hillsborough, Pinellas and Pasco
- After-hours call tracking, so a missed call is visible
- Spanish pages where the charge type warrants them
- Florida Bar Rule 4-7 review of everything published
- A monthly call with the partner doing the work
- Full account access in your name from day one
What this does not include
- We do not answer your phone or staff your intake
- We do not buy or place lead-generation listings
- We do not write case results, verdicts or dispositions
- We do not promise a ranking, a call volume or a client
- We do not price anything as a share of a fee
- We do not take another defense firm in the same county
- We do not run ads into a line that fails after hours
How We Work
How the First Ninety days Run
-
Audit
The site, the analytics, the ad history and what happens to a call at 2am.
-
Intake first
After-hours cover proven before traffic, so the $19.12 clicks stop reaching voicemail.
-
Build
Charge-type pages and county-level presence, one page a month.
-
Report
A written note each month: what we did and what it changed.
How the first ninety days run
Reputation Is The Whole Decision In Criminal Defense
Nobody comparison-shops a defense lawyer on price. They read reviews, they read them quickly, and they read the replies. We set the ask up and keep every word of it inside Florida Bar Rule 4-7.13.
Let's optimize
your practice experience
A 30-minute confidential strategy call. No deck, no slide show — a straight conversation with a senior strategist.
What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
-
Reviews
Highly rated across multiple platforms
-
5
-
4.7
-
4.9
-
-
"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
-
"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
-
"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
Contact
Look as good as
your results?
Book a 30-minute call. We'll review your site and show you where the wins are — no obligation.
Joydeb Bishbhas
COO & Co-founder
FAQ
Frequently Asked Questions
Why do you fix intake before marketing?
Because the caller is ringing four firms inside twenty minutes and the first answer usually wins. More traffic into an unanswered line only loses you the same matter more expensively.
Do you work on a percentage of the fee?
No. Florida Bar Ethics Opinion 18-1 treats a marketing charge calculated as a share of a lawyer’s fee as generally impermissible. Our price is a flat monthly figure, published.
Can you advertise specific charges?
Yes, and we do — DUI, possession and domestic violence each need their own page. What we will not do is describe an outcome, which is where Rule 4-7.13 draws the line.
Will you take a competing firm in my county?
No. One defense firm per county, and it is in the contract.
Make your practice
investor-ready in 30 days
50% off your first sprint only this month.