Immigration buys the most expensive click of any practice area we work in — $93.51, above even injury. It is also the most language-dependent: a Spanish page is a different market, not a translation. This page publishes what that costs and what we do about it.
Language & Intent
Immigration Marketing Is Two Markets, Not One
A family searching in Spanish and a business searching for an employment visa are not the same client, do not use the same words, and cannot be served by one page run through a translator. Treating them as a single audience is the most expensive mistake in this practice area.
So we build them apart: Spanish pages written in Spanish, business immigration pages written for in-house counsel, and separate tracking on each, so you can see which of the two is actually paying.
Marketing costs in Tampa Bay
What immigration attorney marketing costs
All figures are measured and sourced. If a number is unavailable, it states so instead of estimating.
| Stage | Cost | Measured | Source |
|---|---|---|---|
| One click, “immigration attorney marketing” | $93.51 | August 2026 | Google Ads, US · 260 searches/mo |
| The same click, unanswered | $93.51 | August 2026 | Equal to the click already paid for |
| SEO retainer, Foundations | $2,500.00 | August 2026 | Published on our pricing page, month to month |
| Cost per qualified lead | — | — | Requires your own conversion data |
| Cost per signed matter | — | — | Requires your own intake data |
At $93.51 this is the most expensive traffic we buy, and a consultation fee rarely covers a single click. The economics only work on retained matters, which is your data rather than ours. Florida Bar Rule 4-7.13 governs how any of it may be described.
Immigration marketing
Set Your immigration marketing Apart
Three things separate an immigration practice that converts expensive traffic from one that simply buys it.
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Spanish, written not translated
A page written in Spanish by somebody who writes in Spanish. Machine translation reads as machine translation, and this audience notices in the first sentence.
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Case-type pages
Family petitions, asylum, removal defence and employment visas are four practices. Searchers use four vocabularies and one page cannot hold them.
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Consultation economics
At $93.51 a click, a free-consultation funnel loses money on volume. We track through to retained matter, not to form fill.
What you receive
Immigration marketing Receive and not Include
What you receive
- A page for each case type you take
- Spanish pages written in Spanish, not translated
- Separate tracking on English and Spanish traffic
- Call tracking on every channel, so a missed call is visible
- Florida Bar Rule 4-7 review of everything published
- A monthly call with the partner doing the work
- Full account access in your name from day one
What this does not include
- We do not answer your phone or staff your intake
- We do not machine-translate a page and call it Spanish
- We do not promise a visa, an outcome or a timeline
- We do not buy or place lead-generation listings
- We do not price anything as a share of a fee
- We do not take another immigration firm in the same county
- We do not advertise against processing times nobody controls
How We Work
How the First Ninety days Run
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Audit
The site, the analytics, the ad history and which language each enquiry arrived in.
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Intake first
Tracking before traffic, so the $93.51 clicks you already buy stop leaking.
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Build
Case-type pages in both languages, one page a month.
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Report
A written note each month: what we did and what it changed.
How the first ninety days run
Trust Is The Barrier In Immigration, Not Price
Clients here are deciding whether to hand a stranger their family’s status. Reviews in their own language, a named attorney and a real address do more than any advertisement. We set the ask up and keep it inside Florida Bar Rule 4-7.13.
Let's optimize
your practice experience
A 30-minute confidential strategy call. No deck, no slide show — a straight conversation with a senior strategist.
What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
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Reviews
Highly rated across multiple platforms
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5
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4.7
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4.9
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
Contact
Look as good as
your results?
Book a 30-minute call. We'll review your site and show you where the wins are — no obligation.
Joydeb Bishbhas
COO & Co-founder
FAQ
Frequently Asked Questions
Why is immigration the most expensive click?
Because the matters are high value and the competition includes national filing services with outside funding. At $93.51 a click the margin comes from what you retain, not from what you spend.
Do I need a Spanish site?
If you take family petitions or removal defence in Tampa Bay, yes. If you only do employment-based work for corporate clients, probably not. We check the data before we recommend it.
Do you work on a percentage of the fee?
No. Florida Bar Ethics Opinion 18-1 treats a marketing charge calculated as a share of a lawyer’s fee as generally impermissible. Our price is a flat monthly figure, published.
Will you take a competing firm in my county?
No. One immigration firm per county, and it is in the contract.
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