TV Edwards Solicitors — A Redesign for a Chambers-Ranked London Firm Established in 1929
A website redesign for a top law firm to modernise its digital presence while preserving its authority and community trust.
project intro
TV Edwards was established in the East End of London in 1929 and has grown into a Chambers & Partners ranked, Legal 500 leading, and Times Top 100 Law Firm, serving individuals, families, and businesses from offices in Whitechapel and Clapham Junction.
With 16+ practice areas spanning family, property, and business law, the firm needed a redesign that matched its standing — presenting complex services clearly, surfacing its award credentials, and making it straightforward for clients to find support at what is often a very difficult time.
project intro
TV Edwards was established in the East End of London in 1929 and has grown into a Chambers & Partners ranked, Legal 500 leading, and Times Top 100 Law Firm, serving individuals, families, and businesses from offices in Whitechapel and Clapham Junction.
With 16+ practice areas spanning family, property, and business law, the firm needed a redesign that matched its standing — presenting complex services clearly, surfacing its award credentials, and making it straightforward for clients to find support at what is often a very difficult time.
PROBLEM
TV Edwards needed a website that reflected nearly a century of legal expertise while remaining accessible to clients navigating difficult personal circumstances — from family law and housing disputes to criminal defence and Court of Protection matters. Authority and warmth had to coexist.
CHALLENGES
Presenting 16+ practice areas across three distinct client audiences — individuals and families, property clients, and businesses — without overwhelming a visitor in need was the central design challenge. Legal aid-funded work also needed to be clearly signalled alongside privately funded services.
OUR SOLUTION
We structured the site around the firm’s three audience segments, built clear entry points for each practice area, and embedded the firm’s Chambers, Legal 500, and Lexcel credentials throughout — creating a site that builds trust immediately and guides each visitor to the right team.
Design Process
Discovery & Research
We mapped how different client groups approach TV Edwards — a family in housing crisis, a business facing licensing issues, a private client needing conveyancing. Their ‘You & Your Family / Property / Business’ structure was a clear strategic foundation to build on and sharpen.
Design & Prototyping
High-fidelity layouts were developed around TV Edwards’ values — professionalism, clarity, respect, and care. Award and accreditation signals were built in from the first scroll, and solicitor team pages were structured to support both credibility and personal connection.
Testing & Review
Key flows were tested across all three audience segments — from arriving via a practice area search to finding a solicitor profile and making contact. Accessibility was given particular attention, befitting a firm with long-standing commitment to vulnerable and disadvantaged clients.
Refinement & Launch
Final refinements addressed the balance between the firm’s scale and its community roots — producing a site that feels established and trustworthy, while remaining warm and approachable for clients arriving in difficult circumstances.
Design System & Style Guide
Authoritative Visual Identity: A considered, professional colour and typography system applied consistently across all three audience segments and 16+ practice area pages — signalling the firm’s standing without losing the warmth that defines how TV Edwards works with clients.
Reusable Components: Practice area cards, solicitor profile blocks, award and accreditation displays, and contact CTAs built as modular components — scalable as the firm’s team and services continue to grow.
Accessible Architecture: A component-driven system built with accessibility in mind throughout — appropriate for a firm that takes on legal aid-funded cases and regularly supports vulnerable clients.
Clean Developer Handoff: Fully documented design assets, interaction notes, and component specs delivered for an accurate, on-brief build from design to live site.
Primary
Hex: 1E3A4F
Secondary
Hex: 3C7789
Tertiary
Hex: 717680
Accent
Hex: C99A3D
CTA
Hex: EA812D
Black
Hex: 030712
Visual Identity & Presentation
A professional, considered visual identity befitting a firm with nearly a century of history and Chambers & Partners recognition — structured layouts, authoritative typography, and a palette that communicates trust, clarity, and genuine care for clients.
Client Experience & User Journey
TV Edwards’ clients arrive in a wide range of circumstances — a family facing eviction, a business owner dealing with a licensing dispute, a private individual needing conveyancing or a will. The site is designed to make each of them feel seen and in the right place within seconds.
Three clearly structured audience segments — You & Your Family, You & Your Property, You & Your Business — guide every visitor to the relevant practice area and solicitor team without requiring them to navigate an overwhelming list of services.
From the first page to the first enquiry, every interaction is designed to reflect TV Edwards’ values: professional, clear, respectful, and genuinely caring about the outcome for each client.
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
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FAQ
Frequently Asked Questions
What does Caseway Partners do?
Caseway Partners is a USA law firm marketing agency. We provide website design, SEO, branding, paid advertising, reputation management, and lead management exclusively to US law firms.
Which practice areas do you work with?
We work exclusively with US law firms across personal injury, criminal defense, immigration, divorce and family law, and commercial litigation.
How much does law firm marketing cost?
Our retainers start at $2,500 per month. Pricing is published transparently on our pricing page with fixed fees per service — no hourly billing, no hidden costs.
Where is Caseway Partners based?
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How do I get started with Caseway Partners?
Book a free 30-minute discovery call via the link on our contact page. We review your site, discuss your goals, and give a straight read on fit, scope, and price.
How many law firms has Caseway Partners worked with?
We have partnered with 94+ US law firms and tracked over $38M in client revenue. Our founding team has over 40 years of combined legal-marketing experience.
Do you guarantee rankings or a specific number of leads?
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