Farren McRae — A Complete Employment Law Website Redesign
A professional law firm website designed to communicate trust, simplify legal information, and guide users toward confident decisions.
project intro
This project involved designing a modern, approachable website for a law firm that values clarity, professionalism, and client trust. The objective was to translate complex legal services into a structured, easy-to-navigate digital experience while maintaining a strong and credible brand presence.
The final design supports both brand authority and client engagement across all devices.
project intro
This project involved designing a modern, approachable website for a law firm that values clarity, professionalism, and client trust. The objective was to translate complex legal services into a structured, easy-to-navigate digital experience while maintaining a strong and credible brand presence.
The final design supports both brand authority and client engagement across all devices.
PROBLEM
The previous digital experience lacked clarity and visual hierarchy. Legal services were difficult to scan, and the overall structure did not effectively guide users toward consultation or contact. This reduced user confidence and weakened the firm’s online credibility.
CHALLENGES
Explaining legal services clearly without oversimplifying
Establishing trust quickly through layout and typography
Designing a professional interface that still feels welcoming
Structuring multiple practice areas in a logical flow
Maintaining consistency across responsive breakpoints
OUR SOLUTION
We created a clean, well-organized website focused on clarity and confidence. Services are grouped logically, content is easy to scan, and key actions are clearly highlighted.
A restrained color palette, strong typography, and generous spacing work together to create a calm, trustworthy experience that supports user decision-making.
Design Process
Research
We reviewed contemporary law firm websites and studied user expectations within legal services. The focus was on trust-building, readability, and conversion clarity.
Design
High-fidelity UI screens were designed with a strong grid system, clear hierarchy, and minimal visual noise. Every section was crafted to feel deliberate and professional.
Testing
Navigation flow, service discovery, and contact actions were reviewed to ensure ease of use across desktop and mobile devices.
Feedback
Design refinements focused on improving content flow, spacing, and emphasis on key actions, ensuring the site remained clear and approachable.
Style guide & components
Consistency: Typography, color usage, spacing, and layout patterns remain uniform across all pages
Design System: Figma libraries and reusable components support efficient design updates
Change Management: Component-level updates ensure changes propagate across screens without rework
Collaboration: Designs were prepared with development constraints in mind to ensure smooth handoff This system keeps the design clean, scalable, and implementation-ready.
Typography & Color Style
The typography reflects professionalism and clarity. A strong primary typeface for headings and a clean secondary typeface ensures clear hierarchy and readability across devices.
Typography & Color Style
The color palette is minimal and refined, using neutral tones to convey authority. Accent colors highlight calls to action and key information, guiding users’ attention.
Primary
Hex: 0089C0
Secondary
Hex: FFFFFF
Tertiary
Hex: E5E6E8
Accent
Hex: 58595B
CTA
Hex: 000000
Black
Hex: 030712
Visual presentation
The project includes polished mockups showcasing the homepage, service sections, team highlights, and booking areas. Desktop and mobile views demonstrate a responsive layout that maintains visual impact across all devices.
user experience
The experience is straightforward and reassuring. Users can quickly understand services, navigate content without friction, and take the next step with confidence. Clear hierarchy and logical flow reduce cognitive load at every stage.
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What Our Clients Say
What clients love to Tell about us
Clients succeed with our services, earning an average of 5 stars. These stories highlight our impact on law firms.
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Reviews
Highly rated across multiple platforms
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"We'd been putting off the rebrand for years because we couldn't find an agency that understood the legal sector. Caseway spoke our language from day one. The new site positions us exactly where we need to be—and the SEO results speak for themselves."
JAMES HARTLEY
Founder, Hartley Chambers Barristers
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"Exceptional work from start to finish. They took the time to understand our practice areas, our clients, and our competitive position. The website they built isn't just beautiful—it's a genuine business asset that drives qualified leads every single day."
ELENA RODRIGUEZ
Head of Marketing, Pemberton LLP
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"I was skeptical about digital agencies, but Caseway changed my mind completely. They delivered on every promise, hit every deadline, and the site performs better than I dared hope. Our case enquiries are up 180% in six months."
MICHAEL CHEN
Founder, Chen Legal Immigration & Nationality
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FAQ
Frequently Asked Questions
What does Caseway Partners do?
Caseway Partners is a USA law firm marketing agency. We provide website design, SEO, branding, paid advertising, reputation management, and lead management exclusively to US law firms.
Which practice areas do you work with?
We work exclusively with US law firms across personal injury, criminal defense, immigration, divorce and family law, and commercial litigation.
How much does law firm marketing cost?
Our retainers start at $2,500 per month. Pricing is published transparently on our pricing page with fixed fees per service — no hourly billing, no hidden costs.
Where is Caseway Partners based?
We are a USA-based marketing agency serving law firms across the United States. Every engagement is senior-led with direct access to the team running your account.
How do I get started with Caseway Partners?
Book a free 30-minute discovery call via the link on our contact page. We review your site, discuss your goals, and give a straight read on fit, scope, and price.
How many law firms has Caseway Partners worked with?
We have partnered with 94+ US law firms and tracked over $38M in client revenue. Our founding team has over 40 years of combined legal-marketing experience.
Do you guarantee rankings or a specific number of leads?
No ethical agency can guarantee rankings, and bar rules prevent misleading performance claims. We report on organic enquiries, tracked rankings, and CRM-attributed instructions.
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