Sharp thinking for


legal marketers

The enquiry comes at two in the morning, often from a frightened relative rather than the person arrested. Almost everything about this market follows from that.

Beyond the 2am search: the referral network peculiar to criminal work, why case value varies so widely, and which channels are worth funding for a defence practice.

A different product from Search ads: screening and verification first, then payment per valid lead rather than per click. What that changes about how you budget.

Content plans do not fail on strategy; they fail in March, when nobody has written anything. How to run production inside a practice that bills by the hour.

Not one profession but three. Which kind of consultant fits which symptom, why firms routinely hire the wrong one, and how a small advisory bench builds over years.

The method is not secret. Here is what a good consultant does in their first week, in order, so you can run most of it yourself and buy only the part you cannot.

Repeatable methods rather than suggestions. Seven techniques with the actual steps, each producing an answer you can act on the same week.

It answers the question text cannot: what will this person be like to deal with. Six things worth filming, the kit that is actually sufficient, and where the rules bite.

The bundle is priced so one more service always looks marginal. When to unbundle, when not to, and the buying order that lowers the cost of everything after it.

A plan that excludes nothing is not a strategy. The four choices that make one real — and each of them costs you something you would rather keep.