Sharp thinking for


legal marketers

Legal clicks are among the priciest anywhere, and most of the waste is structural. Campaign shape, the negatives to add before launch, and where Local Services Ads fit.

Three proposals that cannot be compared is a briefing failure, not an agency one. What to write down first so the quotes you get back describe the same work.

The stretch between an enquiry arriving and a client signing is where most firms lose the most money — and the only part of marketing they fully control.

An intake service does more than answer — it qualifies, books and chases. What the commercial models really cost, and the parts of the job you cannot hand over.

Forms, routing, reminders, e-signature. What intake software genuinely removes, what it cannot decide for you, and why most failures are process rather than product.

Firms hire this role as reception, pay it as admin and wonder why it turns over. What the job actually is, and how to define, train and measure it properly.

Buying leads fills the diary this month; generating them builds something that keeps producing. The unit economics that decide which one your firm should be doing.

Choosing between companies is the second question. The first is whether you need one at all — and what in-house, contractors and agencies each actually cost.

A consultant hands you a decision, not a deliverable. When that is the better purchase, what a good engagement looks like, and why most of the value is yours to capture.

The title is unregulated, so it certifies nothing. Here is what real legal-marketing expertise consists of, and the questions that separate it from confident generalism.